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Case Study

Summer Concerts

For three summer evenings, our Deer Park, Polo Fields and wider Estate were transformed into an outdoor concert venue, welcoming 18,000 people to enjoy evening performances featuring Il Divo, Madness and Sir Tom Jones.

The concerts were managed by live music specialists Cuffe and Taylor with whom we worked closely for several months to plan the logistics of the event. Initial work included applying for premise licenses to allow live music to be played on the Estate as well as the selling of alcoholic beverages. A traffic management plan had to be devised to deal with the increased traffic in the area and detailed risk assessments completed to ensure the Health and Safety of the unprecedented numbers of people who would be on the Estate. These along with other operational considerations were contained within the event management plan which was submitted to the West Berks Safety Advisory Group.

In the week leading up to the events over 250 people from various suppliers were involved with erecting and rigging the 70m stage and seating for the thousands of event goers, marking out car parking for up to 6,000 cars, positioning concession stands and toilet facilities as well as creating a special VIP area for performers which could accommodate their bands, backing singers, make-up artists and guests.

Each evening was a great success with audience members and musicians alike commenting on the stunning setting and great atmosphere. We were delighted to add outdoor concerts to our events portfolio and to showcase what a unique and versatile venue the Englefield Estate is.

Cuffe and Taylor Commercial Director Jason Cotillard commented: “As soon as we entered the driveway to the Estate we knew Englefield would be an ideal venue for our ‘Summer House Sounds’ concerts. Its proximity to major transport routes means it offers good access links for those attending and the scale of the site provides more than enough space for all the necessary facilities and services.

“However, when we are looking for a venue it is not enough that they tick all of the practical and logistical boxes, we are also looking for something unique and special. Englefield certainly offers that!"

"Its setting is stunning and we knew that it would provide a simply breathtaking backdrop for our concerts.” 

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